Chapter 3 STRATEGIC INITIATIVES FOR IMPLEMENTING COMPETITIVE ADVANTAGES

 STRATEGIC INITIATIVES

 Organizations can undertake high-profile strategic initiatives including :

• Supply chain management (SCM)
•  Customer relationship management (CRM)
• Business process reengineering (BPR)
• Enterprise resource planning (ERP)

Supply Chain Management (SCM) 

Involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.

4 basic components of supply chain management :

1.Supply chain strategy – strategy for managing all resources to meet customer demand

2.Supply chain partner – partners throughout the supply chain that deliver finished products, raw materials, and services.

3.Supply chain operation – schedule for production activities

4.Supply chain logistics – product delivery process

 CUSTOMER RELATIONSHIP MANAGEMENT

 Involve managing all aspects of a customer’s relationship with an organization to

increase customer loyalty and retention and an organization’s profitability.

BUSINESS PROCESS REENGINEERING

A standardized set of activities that accomplish a specific task, such as

processing a customer’s order   

The analysis and redesign of workflow within and between enterprises

ENTERPRISE RESOURCE PLANNING..

Intergrates all departments and functions troughout an organization into a single

IT system so that employees can make decisions by viewing enterprisewide

information on all business operations..

ERP systems collect data from across an organization and correlates the data

generating an enterprisewide view.